The music industry is constantly changing, as was particularly evident with Midnight Oil’s fall from grace. From the top of the charts to disgraced former musicians in a very short period of time. People often forget that when people are thrown into the spotlight it tends to only be for a short time period. Some people perceive that when people achieve worldwide fame this means that they are set for life. Unfortunately, that often couldn’t be further from the truth. Tattoo Glasgow are doing everything they can to transform the fortunes of former musicians who are no longer in the limelight the way they used to be, but still have star power.
Brands often underestimate the influence which former stars can have on social media sites. People who are no longer in the limelight but once were, are likely to charge considerably less than current stars to expose your brand to the general public. Many former musicians will be inked over a large amount of their body. Tattoo Glasgow has offered a deal to retired musicians that they will receive free tattoos in return for exposure on social media. This is because musicians who were once very famous will enjoy a considerable following online.
Musicians who were once in the public eye will have played numerous gigs to thousands of people. As a result, they will be well known by a huge number of people and this will help them to understand what your company represents. If you associate your brand with an engaging former music star this can help develop your company rapidly overnight. If people are able to connect a certain personality with your company then the reality is that they will then know what your company stands for.
The personality of a brand can often be influenced greatly by people who are associated with the firm. If people underestimate the importance of their brand being partnered with the correct public figures then this can backfire spectacularly. Particularly within the music industry, there are constant scandals which are being exposed about famous musicians on a regular basis. As a result, companies can often become too focused on growing their brand and not dedicate appropriate due diligence to ensuring they are partnering with the correct music star. Celebrities can be hugely beneficial to your company, however negative attachments with certain celebs can actually seriously damage your brand.
Brands can easily be torn apart overnight if companies don’t appreciate the importance of their firm selecting the correct musicians for them to partner with. If a musician has perhaps tweeted something controversial a decade ago and this then comes into the nation’s newspapers, your company is immediately associated with this ambassador’s opinion. Although raising brand awareness through celebrities can be incredibly useful, the ramifications of a company being associated with a celebrity encountering negative publicity can be very damaging. The perceived personality of your company is often decided through who is associated with the brand.